South West

Area Sales Manager

Ref: 436| Posted: 30th Jun 2022

Area Sales Manager

Covering Postcodes: SA LD

Are you looking for your next challenge? Baxi Heating is a leading provider of environmentally friendly and efficient heating solutions across a range of leading domestic and commercial brands. We have over 150 years of experience, pride ourselves on our values and strive for earning lifetime loyalty with our customers.

We are looking for an enthusiastic and well-motivated individual to join Sales Team as an Area Sales Manager, covering SA LD 

The main purpose of this role is to establish and maintain contact at all appropriate levels with National, Independent merchants, Electrical Wholesalers and One-Off Installers within specified territory. Alongside creating demand and increase Baxi Heating Ltd’s share of the product portfolio within the residential one-off sector.

As an Area Sales Manager, you will:

  • Work with existing installers to increase share of wallet, whilst targeting new installers for acquisition and ensuring the retention rate of existing business is maintained / increased.
  • Work within and to a set of KPI’s that systematically build loyalty from the installer base within the territory delivering increased sales volume and profitability as set by the business each year.
  • Achieve sales budgets for the territory that have been set by the business each financial year.
  • Work within and to achieve the KPI’s set by the business each financial year.
  • Build effective trading relationships across the customer base of National, Independent merchants, Electrical Wholesalers and One-Off installers within the territory.
  • Maintain their own promotional budget reporting on a monthly basis to their Divisional Sales Manager spend to date, future committed spend and variance to budget.
  • Monthly presentation to the Regional Sales Manager and team colleagues of their trading area demonstrating variance to budget, last year, Works and installer training KPI performance against target.
  • Understand and consistently exceed our customers expectation/requirements with a high level of quality communications, discussions and support.
  • Build strong and effective trading relationships with all stakeholders at branch level of National, Independent merchants, Electrical Wholesalers and One-Off installers.
  • Maintain all customer records through the company’s CRM system, whilst recording your own holidays, installer training days all within timelines set by the business.
  • Complete effective sales presentations to installers, distributors, merchants and influencers based on a solution selling approach both verbally and digitally.
  • Build strong and effective trading relationships with colleagues around the business.

The education, skills and experience you will bring:

  • GCSE level 2 or 3, Higher National Certificate or Higher National Diploma within a specialist subject.
  • Demonstrate competency with Microsoft packages of CRM, Word, Excel, Power-point and overall IT skills.
  • Excellent communication and numerical skills.
  • A proven track record of establishing, developing and maintaining a territory and customer base should be able to be demonstrated.  
  • Experience of external sales and the sales process of listening skills, selling on features and benefits, adding value, overcoming objectives and influencing skills is a prerequisite of the role.
  • Proactive approach to enhancing product knowledge, time management, sales presentations and other professional sales skills to enable personal development.

We offer a competitive salary alongside 25 days holiday per annum not including UK bank holidays. We also offer a contributory pension and sick pay schemes, staff discounts and more.

Does this sound like you? If so we would love to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Recruitment Agency notice

We operate a strict Preferred Supplier List (PSL) for the provision of recruitment services.  Only agencies on our PSL may provide CVs via our online recruitment system.  We will not accept unsolicited CVs from suppliers not currently on our PSL. We explicitly reserve the right to add candidate details from unsolicited CVs from non-PSL agencies into our own candidate database and to pursue/hire such candidate(s) without any obligation, financial or otherwise, to the agency concerned.