Area Sales Manager
North West

Area Sales Manager - Andrews Water Heaters and Potterton Commercial (North West)

Ref: 25| Posted: 7th May 2019

This vacancy is now closed


North West



A new exciting and professional opportunity has arisen for an Area Sales Manager for the Andrews Water Heaters & Potterton Commercial products covering the area of the North

West covering IM, CA, LA, FY, PR, BB, L, CH, CW, SK, WA, WN, BL, OL, M,


As Area Sales Manager you will be establishing and maintaining contact with all appropriate levels with all identified contractors, merchants and installers. You will be required to win work using the pre-existing specification or gain break competitor specifications.

As Area Sales Manager you will also use your contacts, relationships and specification details to facilitate the targeted business and profitability levels as dictated by the company.


As an Area Sales Manager, you will:


  • Fully embrace the vision and values of the company

  • Organise and manage sales activity for the company within a defined sales territory

  • Exceeding at all times our customers expectation with a high level of quality communications, discussions and support

  • Retain current business while increasing the overall level of sales within your defined territory through new business development

  • Ensure the sales territory achieves its sales objectives for both Andrews water heaters and Potterton Commercial

  • Meet and exceed all KPI’s outlined by your line managers

  • Build strong relationships with all stakeholders at senior, head office, regional and branch level
  • Ensure the ongoing development of a strategy to build sales and loyalty
  • Complete all CRM requirements to an agreed level of details and timeliness
  • Manage day-to-day activities, reports and communications
  • Manage commercial relationships
  • Complete effective sales presentations to contractors, installers, distributors and influences based on a solution selling approach
  • Gain knowledge on customer requirements and service their needs, while identifying new business opportunities
  • Build effective and cooperative working relationships will all internal and external colleagues
  • Ensure expenses are kept under control
  • To ensure all Health and Safety procedures and guidelines are upheld
  • Be proactive with personal development such as product knowledge, time management, sales presentations and other matters related to professional selling.




  • Proven experience in the Sales Environment, with a track record of establishing, developing an area and contact base.

  • Strong understanding of the commercial heating market, and particularly how to influence the commercial decisions of our customers.

  • Good understanding of the structure of small/medium and large M&E contractors as well as our merchant sales channel.

  • Knowledge of structures and key players within the designated area, are required.


    We are looking for someone with excellent communication skills, numerical skills, professional selling and negotiation techniques are a prerequisite of this position. This position will require an individual that has a high competent level of IT skills.



Contractors, Merchants and installers are key in this relationship, as are their peers within Baxi Heating.


External:               90%  Contractors/Merchants

Internal:               10%  Peers within BDR Thermea Sales Team, Senior Managers and Directors



A competitive basic salary, exceptional OTE potential, car, contributory Pension scheme, 25 Days holiday plus stats and more.


If you think you have what it takes then please apply via the link detailing your current salary and package details.  Ref: GB-B9KAYA



Closing date: 5th April 2019