B2C Marketing Manager

Ref: 362| Posted: 3rd Nov 2021


B2C Marketing Manager

Warwick– Full Time


Are you looking for your next challenge? Baxi Heating is a leading provider of environmentally friendly and efficient heating solutions across a range of leading domestic and commercial brands. We have over 150 years of experience, pride ourselves on our values and strive for earning lifetime loyalty with our customers.

An exciting vacancy has arisen within our Marketing Team team for a B2C Marketing Manager to join the team. Reporting directly to the Head of Marketing the main purpose of this role is to 

Responsible for the development, management and measurement of the UK&I consumer marketing strategy and associated marketing plans to attract, convert and retain B2C customers for residential product sales and service products, in order to maximise customer lifetime value and meet business growth targets

As a B2C Marketing Manager you will:

  • Develop a detailed understanding of B2C customer journeys, influencing the development of new services and improved customer experience, championing a test and learn approach

  • Leadership, management, coaching and development of the B2C marketing team

  • Develop marketing communications strategies for B2C audiences to increase brand awareness, engagement, conversion and retention

  • Forecasting and managing the B2C marketing budget

  • Optimise our marketing automation and lead nurturing processes through online channels; digital advertising, social media, email


Knowledge, Skills & Experience Required:

Requires management and leadership knowledge to lead a team through the application of job knowledge at a professional level. Has deep knowledge within a specific technical area and understand the impact of their work on other areas of the organisation.


We offer a competitive salary alongside 25 days holiday per annum not including UK bank holidays. We also offer a contributory pension and sick pay schemes, staff discounts and more.


Does this sound like you? Then we would love to hear from you!


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.


Closing Date: 19.11.2021


Recruitment Agency Notice

We operate a strict Preferred Supplier List (PSL) for the provision of recruitment services.  Only agencies on our PSL may provide CVs via our online recruitment system.  We will not accept unsolicited CVs from suppliers not currently on our PSL. We explicitly reserve the right to add candidate details from unsolicited CVs from non-PSL agencies into our own candidate database and to pursue/hire such candidate(s) without any obligation, financial or otherwise, to the agency concerned.