Marketing
Warwick

UK and Ireland Head of Marketing - Warwick

Ref: 72| Posted: 18th Jul 2019

UK & Ireland Head of Marketing

Warwick

Are you looking for your next challenge in your career? Baxi Heating is a leading provider of sustainable and efficient heating solutions across a range of leading domestic and commercial brands. We have over 150 years of experience, pride ourselves on our values and strive for earning lifetime loyalty with our customers.

Here at Baxi, we have an opportunity available to Lead our award winning Marketing team as a UK & Ireland Head of Marketing. Reporting to the UK Marketing Director and managing a diverse marketing function, your main focus is to lead the UK & Ireland brand portfolio, developing innovative connected brand strategies that identify opportunity, and achieve both growth and customer retention targets.

Further key role responsibilities and accountabilities are:

  • Leading the UK Marketing Communications team
  • Manage deployment of the UK marketing budget, evidencing best value and tangible ROI
  • Accountable for the brand representation
  • Responsible for stakeholder engagement
  • Responsible for integrating marketing activities
  • Overall accountability for the UK marketing strategy
  • Accountability for selection and management of external agencies
  • Aligning the business around the customer, in order to develop customer expectations and thoughts around the Baxi heating brand
  • Coaching and development of the marketing team

Knowledge, skills and experience identified for this position include:

  • A proven Marketing leader and generalist
  • Consumer and brand transformation experience
  • Experience of design and direction of 360 integrated promotions
  • Experience of consumer lead  generation
  • Approachable, yet firm key decision maker within the marketing team
  • A commercial background is preferable
  • Full Comms mix experience (ATL, BTL & Digital) would be an advantage

In recognition of these expectations, a great salary and supporting benefits package is available.

Does this sound like you? If so we would love to hear from you! Please apply online via this link: https://careers.baxiheating.co.uk/job/uk-and-ireland-head-of-marketing-warwick-72.aspx

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.